Our Story
We're a young Australian couple who grew up under the sun-kissed skies of our beautiful country, from the golden beaches of Queensland, the rugged coastline of Western Australia and the Euro Summer Vibes of Melbourne we could never get enough of how life is in Summer.
Our love story unfolded amidst the endless summers, where the ocean became our sanctuary and the outdoors our playground. As we explored the coastlines and beyond, our dream took shape: to help others break free from the ordinary and embrace the freedom of the great outdoors.
For years, we hustled in the concrete jungle – one of us climbing the corporate ladder, the other grafting on job sites. But something was missing. We found ourselves dreaming of salty air and sandy toes; longing for the weekend. That's when it hit us: life's too short to be boxed in by four walls and a timesheet.
So we’ve decided to break free. With a goal of trading our suits and hi-vis for boardshorts and sunnies and setting out on a mission to help others do the same. Now, we're all about inspiring a lifestyle and chasing dreams – where every day feels like summer, and the only KPI that matters is how stoked you are.
Our journey began with a shared love for the ocean and a desire to explore the world without bounds. Today, we're turning that dream into a reality through Drowning In Summer, right here in our beachside home of Elwood, Melbourne.
Our Mission
At Drowning In Summer, we’re driven by a simple yet powerful mission: to empower people to break free from the ordinary and embrace life on their own terms, soaking up the beauty, adventure, and freedom of the great outdoors. We believe summer isn’t just a season—it’s a state of mind, a way of living that invites you to slow down, explore, and connect with nature.
As an e-commerce platform, we’re here to bring the coastal lifestyle to your doorstep; We're committed to curating the best summer essentials at an affordable price. But this is just the beginning. With big dreams on the horizon, we’re working towards developing our own exclusive product range that reflects our passion for sustainability, timeless design, and the laid-back Aussie lifestyle.
Our mission goes beyond selling products—it’s about making a positive impact. The natural world is our muse, and we’re committed to giving back to the planet that inspires us daily. That’s why a portion of every purchase supports leading environmental charities dedicated to protecting Australia’s oceans, coastlines, and landscapes for generations to come.
When you choose Drowning In Summer, you’re not just buying products—you’re joining a movement. A community of like-minded adventurers who value sustainability, freedom, and living life with intention. Together, we’re redefining what it means to live boldly and tread lightly.